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Surpassing $2 Billion in Annual Production in the Next 3 to 5 Years: The QFTC Unveils an Ambitious Plan for Quebec’s Audiovisual Industry

MONTRÉAL, April 12, 2017 - Sylvain Lafrance, Chairman of the Board of Directors of the Quebec Film and Television Council (QFTC), and Pierre Moreau, Chief Executive Officer of the QFTC, unveiled their action plan for Quebec’s audiovisual industry today. The announcement was made during a conference at the Phi Centre called Rendre le « Québec audiovisuel » encore plus compétitifjointly organized with the Academy of Canadian Cinema & Television (ACCT). The plan introduces a set of key strategic orientations based on a collective reflection process and extensive consultation with influential decision-makers in Quebec’s audiovisual industry.

“Not only does the plan provide a detailed, well-documented overview of Quebec’s audiovisual sector, which is an industry with substantial growth potential,” said Lafrance, “it also highlights the challenges our industry faces in a new global culture of audiovisual production.”
“Quebec’s audiovisual industry has quickly adjusted to the new realities of the digital age, but it now has to deal with the end result: completely transformed business models and inequitable competition from new international players.”
One action plan, seven key recommendations
•              Increase the volume of foreign investment
•              Strengthen and consolidate domestic production
•              Encourage innovation
•              Improve knowledge of the industry and business intelligence
•              Facilitate the discoverability of Quebec and Canadian content
•              Maintain a competitive fiscal environment in a globalized context
•              Expand the role of the Quebec Film and Television Council to respond to these realities

“The plan we are presenting today sheds light on the economic and creative challenges that await us, as well as potential short-, medium- and long-term solutions to support the solid reputation of Quebec’s cultural products, both here and abroad,” said Moreau.
“These recommendations will guide our approach to securing the investments our industry needs to grow and increase our ability to adapt in a world of global audiovisual production. The QFTC believes this ambitious plan could lead all segments of Quebec’s audiovisual industry (domestic production, foreign location shooting, visual effects and VR/AR) to generate a combined $2 billion in annual production within the next three to five years.”
Over the next five years, the QFTC intends to direct its resources and energy toward addressing primary concerns associated with the action plan’s overall objectives. Meetings with provincial and federal government bodies are already planned.
The QFTC wishes to thank everyone involved, whose support made this important document possible.

To access documents:
Rendre le « Québec audiovisuel » encore plus compétitif 
Strategic Orientations

About the QFTC
The Quebec Film and Television Council (QFTC) is a non-profit organization that contributes to the development and competitiveness of Quebec as a world-class multi-screen production centre. As an economic development agency, its mission is to generate investment in Quebec by relying on competitive tax incentive programs, the expertise of industry members, architectural diversity, the quality of infrastructure and the industry’s ability to export its products to foreign markets.
The QFTC receives support from its "Prestige" Partners: National Bank, Iatse 514, Téléfiction, Technicolor, Miller Thomson, Raymond Chabot Grant Thornton, Hôtel William Gray, Intercontinental, le Ritz Carlton, Corporate Stays hotels, Loews Hôtel Vogue and Hôtel Gault/Monville as well as assistance from various federal, provincial and municipal governmental departments. For more details, visit


Andrée Gendron
Director of Communications
Quebec Film and Television Council (QFTC)
Office: (514) 499-7070, ext. 230
Mobile: (514) 462-5954
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